Does your business currently have a blog?  If so, does your blog serve a purpose?  Is your blog hitting the right customers?  Do people keep coming back to your blog for an expert reference?  Having a clear idea as to why you have a blog in the first place is what will set you apart from the others in your field rather than having a bunch of words with no purpose. Have you thought about hiring a blog writer? Hire experienced writers if you don’t have the time to put into learning the blog writing process.

Having a blog attached to your website is good for SEO purposes.  Would you like a blog that displays fresh content related to your field?  When people do a search for a particular phrase related to your industry do you want your article to come up in the search field?  There are certain applications that can help you achieve this, like Moz.

The content written for your blog should pertain to your business specifics and/or interest surrounding your client base.  What information would appeal to your customers?  What would they want to know?  What kind of information would have them coming back for more?  How could I become an expert in my field?  Asking yourself these questions will help you to have a goal in mind for your blog so that you’re writing for a purpose and speaking as an industry leader.

If you’re not very creative and dislike writing then think about hiring a blog writer.  By hiring a professional writer you are saying you value good content and maybe don’t have the time and effort it takes into writing articles weekly.  Experienced writers are at your fingertips and have the ability to write about your industry. 

There are so many subjects to write about and if you don’t have a clear and concise goal in mind when writing then your efforts will be for nothing.  A blog can be your best weapon online along with other types of social media marketing and a website for your business.  In this decade it is a necessity.